Anyone can be a reporter or a cultural critic on Twitter, and that's led to a universe of diverse viewpoints, all amplified organically. Tweets can contain links, photos, GIFs, or videos.
But if you're tweeting text, you're limited to characters. It used to be , which was even more stifling, but once you get used to it you'll learn to love the brevity. It helps make your tweets pithy, and there's much less rambling you have to read when scanning other tweets. Some even say Twitter helps us become better writers. Stepping into the Twitter stream unprepared can leave you feeling rudderless.
Who to follow? What to tweet? Does this show up on my Twitter page? Am I missing things my friends post? What's an RT? Follow our tips to get started on Twitter, and set yourself up for a more fulfilling experience. Step 1: Go to Twitter. The "Full name" that you provide will be your display name, but unlike Facebook, you can change your display name to whatever you want as many times as you want, so it's really easy to stay anonymous if you so choose. Step 2: Enter in your phone number.
This is a form of authentication that will help in case you ever lose access to your account. You'll want to use a phone you actually have access to because the next step will ask you to verify a number sent via text. Step 3: Pick a password, and make it secure! You don't need a troll getting a hold of your account and dismantling the reputation you've worked so hard to build. Step 4: Choose your interests.
This will help with the next step, which is where Twitter will give you suggestions of people you can follow. You can also skip both of these by saying "skip for now" in the top right hand corner. That will be your username, or handle, and people can notify you by typing in front of your username in a tweet.
Choose something you like that you think isn't taken, but also something easy to remember for others. Step 6: Pick an avatar. The default picture is a silhouette, but you can make your avatar whatever you want your face, a dog on a skateboard, the possibilities are endless. Just click the silhouette and head to "Profile" and then click "Edit Profile" on the right underneath the blue bar.
You can update your header photo from this place, too. Be sure to read Twitter's rules for avatar images to make sure what you pick is not in violation. Step 7: Write your bio. You may wish to list where you work, live, or a line from a favorite poem in your bio.
This is the short blurb that lets potential followers know who you are and what you're likely to tweet. There is also a handy spot to list your website, if you have one. Make sure to use your real one as the next step will ask you to verify. Step 2: Enter in the verification number that you received at whatever contact information you put in in Step 1. Choose a password. Make it strong, and please, for the love of god, don't use "dragon" like everyone else.
Step 3: Choose whether you'd like to sync your contacts. Twitter has a built-in GIF keyboard; you simply search for a keyword and choose the clip that best suits your tweet.
Engaging with your followers on Twitter is imperative to keep consumers interested in your brand. One fun way to involve your followers is to create a poll with these simple steps:. Live tweeting is another potential way to get a topic trending on Twitter.
Essentially, live tweeting is when a user tweets their reactions to an event as it happens, whether it's entertainment or breaking news. Live tweeting most commonly occurs with TV shows and televised events.
It's not uncommon during events such as these to see the trends box filled with related topics. For example, during the Oscars, you might see the official awards show hashtag listed along with the names of celebrities and films that have just won major awards. If you throw an event and want your attendees to live tweet about it, it's a good idea to create your own hashtag for the event and share it with your attendees so they can spread and follow it.
When you're live tweeting or using multiple tweets for the same topic, make them responses to the original tweet. This makes it easier for users to follow the entire conversation. Another way to engage your followers or get a topic trending is to host a Twitter chat on a topic relevant to your brand or expertise.
Twitter chats are straightforward, but they require a relatively large and active follower base to be successful. A Twitter chat happens when several Twitter users discuss a specific topic simultaneously using a shared hashtag. Usually, one Twitter user hosts a chat at a specific time, with prepared questions and discussion points. The host will tweet out the questions, often labeled "Q1" or whatever number the question is , and participants will respond with "A1" and their thoughts.
Twitter chats usually last about an hour. They are a great way to show how active you are on social media and to engage your followers and theirs. It's important to interact with the right people on Twitter.
It's always smart to engage with your customers to keep them happy and with potential customers to help them learn about your business. Perhaps you also want to focus on others, such as journalists or influencers whose specialties are relevant to your brand, and an easy way to do that is with Twitter lists.
Twitter is free to use, but if you'd like to pay to promote your account on the platform, you have plenty of advertising options. In addition to these options, Twitter has a host of marketing tools to help you improve your campaigns. Key takeaway: To increase your chances of success on Twitter, consider using and creating hashtags, sharing GIFs and other images, creating polls, handling customer issues privately over DM, and maybe even paying for advertising to increase your reach.
A blue checkmark next to a user's display name indicates a verified account. This means that the social network considers the user to be a prominent brand or influential individual, and it confirms the user is who they say they are.
According to the site, an account may be verified if Twitter determines it to be of public interest. Typically, this includes accounts of public figures in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other areas of popular interest.
A verified Twitter user can lose their verified status if they change their handle or protect their tweets i. In these instances, Twitter will automatically review the user's account to ensure it's still eligible for verification.
Consider this if you decide to rebrand. In November , Twitter suspended its verification process. Many users viewed it as an endorsement by Twitter and criticized the social media platform for verifying accounts of controversial people. However, in December , Twitter announced that it was bringing back the verification process.
Key takeaway: The blue checkmark verifies to Twitter users that an account is the authentic profile of an influential brand or public figure. After being suspended in , the verification program is back in In addition to following the best practices and techniques explained above, you should observe these general rules to maximize your success on Twitter.
You can purchase followers from certain services to beef up your count. While it may be tempting to make it look like you have more followers than you actually do, it's not worth it. The followers you get aren't real and won't interact with your brand, so they add no value and make you look bad if you're found out. The Twitter mobile app is incredibly well integrated with the web platform, so the transition from tweeting on your computer to tweeting from your smartphone or tablet is virtually seamless.
If you have an active blog on your brand's website, you can embed tweets into it to showcase any fun content you shared or comments from your loyal followers.
This is a great way to incorporate your social media accounts on your website. To embed a tweet, go to the tweet you want to share and click on the "more" tab in the upper right corner. A dropdown menu will appear; choose "embed tweet," and it will take you to a new page with the appropriate HTML code. From there, just copy and paste the code where you want it to appear.
Key takeaway: Make the most out of your Twitter business account by incorporating tweets into your website or blog, tweeting on the go from the mobile app, and building an authentic follower base over time.
Stella Morrison and Brittney Morgan contributed to the writing and reporting in this article. Some source interviews were conducted for a previous version of this article. Saige Driver. If your brand is on Twitter, you should understand the basics of the social media platform. Here's how to succeed in tweeting for your business. With millions of daily users, Twitter can be a powerful tool to raise awareness about your business, engage with customers and develop leads.
Setting up a Twitter for Business profile is simple, but just like a muscle, it needs to be used regularly to be most effective. Understanding how to navigate Twitter for your business can go a long way in business growth.
This article is for business owners, or their marketing and communications teams, examining the benefits of incorporating Twitter into their business marketing strategy. Parts of a Twitter profile Your Twitter profile has six parts: your Twitter handle, username, profile picture, bio, header image, and a pinned tweet. Your Twitter handle is your name, your identifier on Twitter. This is the name at the end of your Twitter page's URL and the name other tweeters will use to tag you in posts.
It can be up to 15 characters and should help people find your business easily. Your username, or display name, appears above your Twitter handle on your profile and can be up to 50 characters. This would be the name of your business or brand. Your profile photo is displayed on your profile and in every tweet you post, so it should visually represent your business and brand.
Many brands use their logo. For your bio, you have characters to describe your business. Include information such as your location, business hours and website URL. You can use the header image behind your profile picture to highlight promotions, events or news about your business. Unlike your profile picture, this image should change regularly. Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what's going on with your brand.
As with your header image, you can change your pinned tweet whenever you want. Twitter terminology These terms are important to know when using Twitter for your small business.
When you click on a hashtag, Twitter automatically shows you other tweets with the hashtag. This makes it easy for people to follow topics and events. Block: If you block an account on Twitter, they can't follow you, add you to Twitter lists or see your tweets. You also won't see their tweets. Bookmarks: Similar to bookmarks in an internet browser, the Twitter Bookmarks button allows you to save tweets so you can find them easily later.
This is particularly helpful if you want to read an article or watch a video linked in the tweet but don't have time at the moment. By choosing I Accept , you consent to our use of cookies and other tracking technologies.
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