Think about who you already know and use that connection to promote both businesses at the same time. Why not look into catering association meetings or events or what about corporate business? Or, new venues in town may be on the hunt for a preferred caterer. Look for ways to network see 1! Food expos are the place to be for those of us in the food industry.
Up next, get some ideas on starting a successful catering company and ideas for budget-friendly event catering options you can offer to impress clients. Then, get the tools to streamline your catering business. Which catering advertising ideas have you been using for your business?
You don't have to be a journalist to offer recipes, practical advice on how to choose a caterer and anecdotes about your work. Keep your posts short and informative and encourage discussions. Be sure to get permission from clients before writing about their event, however. As Gourmet Marketing notes, catering clients frequent these social media sites. Update your accounts on these sites frequently with photos of your food presentations, tweets and posts that encourage discussion.
Don't overlook the opportunity a LinkedIn profile on your company offers, especially if you cater corporate and nonprofit functions. You also can create a group on the LinkedIn site dedicated to the catering industry to establish more authority as a caterer of choice. Interested clients can pick up a business card while enjoying your food at events. Consider including a statement in your standard catering contract that gives you permission to place advertising pieces near the food service area , or at least to have your trifold brochure, flier or cards at the facility entrance.
Make sure all of your paper products and any leave-behind items you provide for drop-off catering jobs such as the food bags and pan lids also carry your logo. Have your staff wear wear logo-adorned aprons or shirts. The Food Service Warehouse , FSW, suggests turning whatever vehicle you use to transport supplies and food to events into a mobile ad by having your logo, web address and contact information painted on it. Catering events for free can provide exposure that wins clients. Should an appropriate opportunity arise to donate food service for a nonprofit fundraising event, a school activity or other community cause, consider the goodwill and free promotion it can generate, including a profile in the newspaper food section or an interview on the local news channel or radio.
If providing free catering, ask the hosts to mention your business in the event program or give you free advertising space in return. We did this by targeting a variety of different groups, from business people to families, to out of town guests looking for a local place to host an event. Word of mouth helped tremendously, and we had a lot of repeat businesses from the same groups, year after year. Link up with other local businesses that could benefit from your catering.
For example, if you want to offer small, intimate wedding receptions, partner with a local bed and breakfast to offer package deals for couples and their families. At each event, be sure to snap good quality photos of the buffet, plated meals, table settings, and of guest enjoying themselves. Pictures speak louder than words and you can use them as a savvy marketing tool on your social media sites. Build Pinterest boards around weddings, parties, luncheons, etc.
Tweet about upcoming events or reminders for patrons to book their special events early, as dates go fast. Actively scan device characteristics for identification.
Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile.
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